| DISC Profiling Pro Assessment Each resume includes a online professional communication assessment. This assessment will enhance your interviewing process. It will display your general characteristics, ideal work environment, and value you bring to the organization. GREAT PREPARATION TOOL FOR THE INTERVIEW PROCESS. Customized Resumes Our resumes are skillfully customized to tailor your career goal and grab employers attention. Cover Letters A cover letter is more than just a few paragraphs stating you want a position. It is an introduction of you and its purpose is to prompt the reader to read your resume. A Customized Resume can compliant your resume with a professional written cover letter designed to draw the read to your resume. Resume Critique We can provide you with a strong and convincing resume that emphasizes your strengths and career achievements. Your resume with get a customized make-over enhancing your layout and design. Creating a attractive and marketable resume. Thank You - Follow-up Letter Make a strong impression by following up with secure interest in the position after the initial interview with a Thank You and/or Follow-up Letter. Reference List When a reference list is required. We will create a professional reference list. Keep in mind to never give an employer a reference list before the interview. |
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| In today’s highly competitive job market, where the typical nationally advertised positions opening will receive literally hundreds of responses, it takes an effective resume to get interviews. |
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A resume is more than a document containing a summary of skills, experiences, and education. A well crafted resume is a
marketing tool that communicates what you have to offer an employer and how they can benefit from hiring you.
The ultimate purpose of a resume is to attract the employers desire to call you for an interview. Your resume is the first
impression that a potential employer has of you and it should contain information about you that employers want to know.
Target Marketing
A resume is a marketing tool that determines whether an employer will call you for an interview or pass you by. Even if you are
the perfect candidate for a position, someone less skilled might get the job of your dreams because their resume was written
more skillfully. It happens all the time. Studies have shown when people write about themselves, they tend to undersell. In
addition, 98% of resumes created by unskilled professionals lack several of the most important ingredients. As a result, many
opportunities are missed. Think of it this way; a $1 bill and a $100 bill are both just paper. Like a resume, their value is
determined by what is printed on that piece of paper.
Common Resume Pitfalls
Most people who write their own resumes are unsure of how to best present their strengths, downplay their weaknesses, and
appeal to employer needs. Common mistakes include the omission of important information and/or strategic sections, the
inclusion of irrelevant (and/or ill-advised) details, a shortage of keywords, a failure to emphasize transferable skills, a lack of a
specific career focus, and an uninviting page design. And, perhaps most critically, the majority of applicants write “task-
oriented” resumes vs. “achievement-based” resumes.
A well written customized resume is written using the AIDA marketing formula. The AIDA acronym also applies to marketing
resumes. I will explain how this acronym applies to effectively marketing your resume.
A – Attention or Awareness. Your resume must be written to attract the attention of employers. This can be accomplished
by knowing what the employers needs are. The needs of an employer can be found in their job description and/or website.
I – Raise the Employers Interest. Once you have determined the needs of an employer, your resume must demonstrate
how you meet their needs. This is based on your past career experiences that match the employers needs.
D – Desire. Now that you have attracted the employers’ attention by demonstrating you have what they need, you must now
convince the employers’ desire to meet you. Employers like to see quantifiable results. They like to see your accomplishments
and achievements.
A – Action. After you’ve captured the employers’ attention, interest, created desire, now you have to get the employers to
take action. Do ask for the opportunity to meet face-to-face. Be sure your contact information is correct and you are
accessible.
marketing tool that communicates what you have to offer an employer and how they can benefit from hiring you.
The ultimate purpose of a resume is to attract the employers desire to call you for an interview. Your resume is the first
impression that a potential employer has of you and it should contain information about you that employers want to know.
Target Marketing
A resume is a marketing tool that determines whether an employer will call you for an interview or pass you by. Even if you are
the perfect candidate for a position, someone less skilled might get the job of your dreams because their resume was written
more skillfully. It happens all the time. Studies have shown when people write about themselves, they tend to undersell. In
addition, 98% of resumes created by unskilled professionals lack several of the most important ingredients. As a result, many
opportunities are missed. Think of it this way; a $1 bill and a $100 bill are both just paper. Like a resume, their value is
determined by what is printed on that piece of paper.
Common Resume Pitfalls
Most people who write their own resumes are unsure of how to best present their strengths, downplay their weaknesses, and
appeal to employer needs. Common mistakes include the omission of important information and/or strategic sections, the
inclusion of irrelevant (and/or ill-advised) details, a shortage of keywords, a failure to emphasize transferable skills, a lack of a
specific career focus, and an uninviting page design. And, perhaps most critically, the majority of applicants write “task-
oriented” resumes vs. “achievement-based” resumes.
A well written customized resume is written using the AIDA marketing formula. The AIDA acronym also applies to marketing
resumes. I will explain how this acronym applies to effectively marketing your resume.
A – Attention or Awareness. Your resume must be written to attract the attention of employers. This can be accomplished
by knowing what the employers needs are. The needs of an employer can be found in their job description and/or website.
I – Raise the Employers Interest. Once you have determined the needs of an employer, your resume must demonstrate
how you meet their needs. This is based on your past career experiences that match the employers needs.
D – Desire. Now that you have attracted the employers’ attention by demonstrating you have what they need, you must now
convince the employers’ desire to meet you. Employers like to see quantifiable results. They like to see your accomplishments
and achievements.
A – Action. After you’ve captured the employers’ attention, interest, created desire, now you have to get the employers to
take action. Do ask for the opportunity to meet face-to-face. Be sure your contact information is correct and you are
accessible.
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Let your career take flight!